• Consistently providing high-quality locally made products/services that improve the quality of life.
• Delivering a positive customer experience.

Fair Compensation

• Living wage – enough to support basic living costs for employee and their immediate family (healthcare, education, food, housing, retirement and more).
• Fair pay, in comparison to others doing the same job.
• Company ownership/buy-in options.
• Pay growth relative to growth in the value of the business.

Treatment with Dignity

• Respect and being valued.
• Empowerment and training.
• Providing opportunities for growth.
• A fair chance to succeed(for example, opportunities for improvement before letting people go).

A Healthy working environment

• Safe work environment.
• Accessible work environment.
• Positive work environment.
• Inclusive work environment.

• Fair terms, relative to other similar partnerships. These terms include: Contract, conditions, pay and treatment.

• Restoring the environment (water, air, land, etc).
• Preserving the environment (water, air, land, etc).

• Positively contributing to the welfare and livelihood of people in their community.
• Positively contributing to the social fabric of this community.